Tattered Troll is a D&D dice brand. I led the full creative and strategic buildout for their Meta (IG & FB) ads campaign. I designed it to increase visibility, clicks, and conversions. My work included audience research, creative direction, ad copywriting, video editing, and ad testing and optimization. All deliverables were used across Meta Ads Manager to test, build, and scale their ads helping Tattered Troll achieve a 10x ROAS.
A display for Tattered Troll, showcasing ad campaign assets.
Frozen Echo Dice Campaign
The first campaign of the series. I launched this campaign with a new Ads Account. I designed the creative, edited the video, and managed the ads. Here were the results:
CPC: $0.47
ROAS: 3.4x
Mystery Dice Campaign
The second campaign of the series. The Ads Account had been running for a month at this point. I saw what was working and what wasn't and changed the creative and copy accordingly. I designed the creative, edited the video, and managed the ads. Here were the results:
Average CPC: $0.37
Average ROAS: 3x
Nebula Nightfall Campaign
The latest campaign of the series. I took the most sold item and made it into it's own campaign. Still images were performing the best. I designed the creative and managed the ads. Here were the results:
Average CPC: $0.27
Average ROAS: 5.4x
