Hi, I'm Apryl.
I'm little left brain and a little right, with a pinch of curiosity (INFJ, iykyk).
I characterize myself as a Systematic Artist. I combine my wanderlust with structured processes to produce work fueled by the sweet nectar of inspiration but with very intentional purpose.
I love advertising as a whole. The fact that people are individuals but can't help but follow the same patterns is fascinating. Once you learn and tap into those patterns you can meet people where they are and offer a solution to their problems. Advertising should help people find those solutions.
My Strengths:
- Creating design systems that reflect what people want to feel
- Capturing moments in time with photography and videography
- Bringing emotion into a brand with motion design
- Placing solutions in front of buyers with Meta Ads
- Building authority on social media through management and engagement
My Weaknesses:
- Doors that say "push" instead of "pull"
- Having difficulty establishing priorities because everything is #1
- Dislike change if it's unwarranted
- Needing all the information to act quickly
- Always reading the last page of a book before I start