Adventure Mates is focused on building meaningful connections through shared adventures. I led both the strategic development and creative execution of a three-month growth campaign designed to expand the community to 1,000 actively participating members by Q4 2022 while maximizing the effectiveness of Adventure Mates’ media efforts within a $20,000 budget. My contributions included crafting the full campaign strategy aligned with business objectives and membership tiers, defining a target audience, and directing the creative ecosystem that supported the rollout.
