Adventure Mates Campaign
This campaign was created to expand Adventure Mates' community. The primary objective was to expand the Adventure Mates community to 1000 actively participating Mates by Q4 2022. The secondary objective was to leverage Adventure Mates' media more effectively. The budget for this campaign was $20,000.
Role:
Art Direction
- Designed the presentation to easily navigate the strategy and Adventure Mates brand
- Created an ecosystem of deliverables that implemented the strategy including two videos
- Prepared the overall deck layout to tell a story
Art Direction
- Designed the presentation to easily navigate the strategy and Adventure Mates brand
- Created an ecosystem of deliverables that implemented the strategy including two videos
- Prepared the overall deck layout to tell a story
Strategist
- Crafted a solution to the business objectives
- Developed a strategy that aligned with Adventure Mates tiers
- Curated an audience that would benefit from the strategy and was unique to the Adventure Mates brand
- Crafted a solution to the business objectives
- Developed a strategy that aligned with Adventure Mates tiers
- Curated an audience that would benefit from the strategy and was unique to the Adventure Mates brand
Project Duration | 3 Months