Equinox Campaign
This campaign was created to answer the question: Why pay for a premium gym experience when your home gym is cheaper and just a few feet away? The main objective was to drive intrigue, interest and membership of Equinox in a post-Covid world. The business objectives were to:
1. Increase favorability of the Equinox brand
2. Drive Equinox memberships -- both physical and digital
3. Establish new audience(s) for sustained growth
2. Drive Equinox memberships -- both physical and digital
3. Establish new audience(s) for sustained growth
Role:
Art Direction
- Designed each slide of the presentation to match the team's strategy and Equinox brand
- Created an ecosystem of deliverables that implemented the strategy
- Prepared the overall deck layout
Art Direction
- Designed each slide of the presentation to match the team's strategy and Equinox brand
- Created an ecosystem of deliverables that implemented the strategy
- Prepared the overall deck layout
Strategist
- Crafted a solution to the business objectives
- Developed a strategy that aligned with Equinox branding
- Curated an audience that would benefit from the strategy and was unique to the Equinox brand
- Crafted a solution to the business objectives
- Developed a strategy that aligned with Equinox branding
- Curated an audience that would benefit from the strategy and was unique to the Equinox brand
Project Duration | 3 Months